9CaKrnQgY0y作者：finance.huanqiu.comgallery习酒主推特色“腰部”产品 小排量更力量/e3pmh1hmp/e3pn7equc<article><section data-type="gallery"><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100407897.jpg?imageView2/2/w/1260" data-desc="习酱•福禧"></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100407685.jpg?imageView2/2/w/1260" data-desc="习酱•双囍"></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100408137.jpg?imageView2/2/w/1260" data-desc="习酱•双囍"></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100408515.jpg?imageView2/2/w/1260" data-desc=""></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100409863.jpg?imageView2/2/w/1260" data-desc="习酒品牌企划总监徐郢正在介绍小习酱"></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100409680.jpg?imageView2/2/w/1260" data-desc="习酒品牌企划总监徐郢"></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100410253.jpg?imageView2/2/w/1260" data-desc="习酒品牌企划总监徐郢"></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100411411.jpg?imageView2/2/w/1260" data-desc=""></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100411750.jpg?imageView2/2/w/1260" data-desc=""></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100412439.jpg?imageView2/2/w/1260" data-desc="习酒品牌企划总监徐郢"></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100415778.jpg?imageView2/2/w/1260" data-desc=""></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100416986.jpg?imageView2/2/w/1260" data-desc=""></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100416422.jpg?imageView2/2/w/1260" data-desc="习酒品牌企划总监徐郢"></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100417344.jpg?imageView2/2/w/1260" data-desc="习酒品牌企划总监徐郢"></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100418855.jpg?imageView2/2/w/1260" data-desc="习酒品牌企划总监徐郢"></i></img><i class="pic-con"><img src="//himg2.huanqiucdn.cn/attachment2010/2013/1009/20131009100418759.jpg?imageView2/2/w/1260" data-desc=""></i></img></section><section data-type="text"><p>【环球网报道 记者 任鑫恚 李萌】10月8日，第89届全国糖酒会在武汉正式开启。这一次糖酒会不设开幕式，也没有文艺演出。据了解，此次武汉糖酒会参展商近3千家，许多参展商也带来了今年最新推出的特色产品。</p><p>环球网记者就此在展馆内专访了习酒品牌企划总监徐郢先生，他重点向大家介绍了习酒推出的小习酱、习酱·双囍、习酱·福禧。</p><p>徐郢表示，125毫升小习酱的推出很受年轻人的喜欢。这种小规格、价位低的产品大概在25块钱左右。另外小习酱在每一瓶上也打出了非常有意思的标语，比如：小伙伴 常相伴，小身材 大梦想，小排量 更力量等。</p><p>习酱·福禧一个针对是商务用酒、习酱·双囍是针对婚庆用酒，是习酒典型的腰部产品。徐郢称，习酱·双囍、习酱·福禧的研发出为了更加贴近消费者、表达发消费者的价值主张，也代表着习酒未来的研发方向。</p><p>对于中国白酒如何走向国际，徐郢称，习酒已经在东南亚、香港、俄罗斯、欧洲有30多家代理商，2013年有几千万的销售额。如何让白酒更快的被外国人接受，徐郢表示，由于不同的文化和饮食结构，白酒要走的路要漫长一些，不过习酒打算做出两款符合外国人口味的白酒推向市场。</p><p>另外，徐郢表示，白酒的电商化习酒一直在做，并且这也是习酒的一个重要发展方向。</p></section></article>1381284120000环球网版权作品，未经书面授权，严禁转载或镜像，违者将被追究法律责任。责编：任鑫恚环球网138128412000011[]{"gallery":{"members":[{"desc":"习酱•福禧","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100407897.jpg"},{"desc":"习酱•双囍","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100407685.jpg"},{"desc":"习酱•双囍","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100408137.jpg"},{"desc":"","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100408515.jpg"},{"desc":"习酒品牌企划总监徐郢正在介绍小习酱","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100409863.jpg"},{"desc":"习酒品牌企划总监徐郢","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100409680.jpg"},{"desc":"习酒品牌企划总监徐郢","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100410253.jpg"},{"desc":"","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100411411.jpg"},{"desc":"","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100411750.jpg"},{"desc":"习酒品牌企划总监徐郢","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100412439.jpg"},{"desc":"","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100415778.jpg"},{"desc":"","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100416986.jpg"},{"desc":"习酒品牌企划总监徐郢","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100416422.jpg"},{"desc":"习酒品牌企划总监徐郢","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100417344.jpg"},{"desc":"习酒品牌企划总监徐郢","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100418855.jpg"},{"desc":"","url":"\/\/himg2.huanqiucdn.cn\/attachment2010\/2013\/1009\/20131009100418759.jpg"}]}}